When Mothers Day is also Bosses
team successfully navigate the recession at the
helm of a successful cheese manufacturer
While many businesses are slowing
down, a Houston company is doing just the opposite.
Castro Cheese Company, maker of
"La Vaquita" products, continues to
grow expanding to new markets. Moreover, "La
Vaquita" recently reduced the price of its
products to pass on savings from recent decreases
on the price of milk.
That alone would make for an unusual
story, but what makes it more interesting is that
the company is being operated by the mother and
daughter team of Maria Castro, CEO and founder,
and Elizabeth Castro Gray, VP of Marketing and
"My mother founded "La
Vaquita" over 30 years ago driven by her
desire to give her daughters the education she
couldn't receive as a child, said Elizabeth.
"Her dream was to attend
college and earn a medical degree. At that time,
her parents couldn't afford to send her to school."
"My mom wanted to give us
a better life. She came to America for this reason.
In a way, she started the company to be a better
mom," said Elizabeth.
According to Elizabeth Castro,
the key to the success of their partnership is
that they share the same approach to life and
work. They also focus on keeping their relationship
Both mother and daughter realize
the importance of establishing a strong connection
with their customers. "We receive lots of
e-mails from Hispanic and non-Hispanic customers
telling us how much they love our cheese.
We pour our love, our culture,
our heritage, into making our Queso Fresco and
all of our products. And in these products, our
customers find the flavors, the tastes, the smells,
the memories that take us back to our roots. Back
to our mothers' kitchens. That's why they love